Keyword Analysis

Keyword analysis consists of looking at your business, your offline marketing, Google search terms, the best websites both locally and globally in your sector, then taking the best keywords and applying them to your business.

Competitor Analysis

This consists of looking at your competition locally and ensuring that your online presence is fully optimised. We will also examine best practice globally and help you understand how other companies are using web in your sector to grow their business and apply that to your web site and online campaigns.

On - Site SEO - Technical Report

The Technical SEO report is focused on your onsite SEO. We start with some general search analysis to see how you are currently placed for strong keywords before examining the structure of your site to ensure it’s visible to search engines – use of Flash, navigation etc. We then analyse your site using a number of criteria to establish how the best of breed keywords are placed in your site, the quality of your meta tags (i.e. the title, description, keywords and image and link tags and keyword placement within them). We analyse the quality of the text within your site. Finally we look at some high level technical design issues such as use of “call to action”.

On - Site SEO - Tags spreadsheet

This is in addition to the Technical Report and is of great use when communicating changes to your technical resources. It details each meta tag for your site, it also has counters embedded in it to ensure that you maximise the content while inputting tags using the keyword analysis and technical report as input.

On - Site SEO - Design Suggestions

Depending on the age or technology behind your site, you may need some significant rework. This service provides design suggestions that will make your site attractive to both users and search engines. This includes Call to Action design and placement, media and the placement of video and images on the site, internal and external linking.

Technical Liaison with Web Developers

To ensure that the recommendations above are well understood by your technical resources, when implementing the required changes. It also includes a final technical SEO examination of your site, post-changes.

Content Consultancy (writing / rewriting web pages)

Fleshing out the text for a site can be quite difficult. Using keywords in a creative way, so that the text on your site is interesting for users and has enough keywords for search engines, is not an easy task. In OMG we have a team of professional writers on call who we can work with to provide high quality copy for your site or for your newsletters / e-zines.

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